One effortless activation across internet and entertainment, a multi-silo launch delivered as a single experience.
A launch owned by five teams, delivered as one experience.
I drove the strategy and experience for Multi-Product Activation (MPA), launching new consumer products that demanded unprecedented collaboration across product design, product management, engineering, marketing, and business. Our north star: use IoT and smart-home capabilities to make Xfinity Internet and Flex (an Apple TV / Roku competitor) genuinely effortless, from the moment the box arrives.
Each new product was owned by a different team and activated through a different flow. Customers felt the seams, setup friction, disconnected devices, and no single sense of “it just works.” I drove one end-to-end activation journey that connected design, product, engineering, marketing, and business behind a single experience.
Intuitive unboxing and setup flows use IoT to auto-configure devices, so customers go from purchase to streaming with minimal friction.
Connectivity and data let the system proactively address problems and optimize performance in the background.
Branded, cohesive moments across every device evoke comfort, trust, and delight, one experience, not five.
A single IoT-enabled path carries the customer from buying the modem and streaming device to using them, reliable, fast internet and seamless entertainment with almost no setup.
A unified activation experience across internet and entertainment, cross-functional teams aligned on one journey, and a connected smart-home vision brought to market, purchase to streaming, delivered as a single, branded experience.
Aligned on one journey
Internet & Flex, one flow
Auto-configured setup
Activation, end to end
IoT and smart-home strategy turned a fragmented launch into an activation customers never had to think about.